Found this on Thirsty Theologian. 9Marks recently asked several pastors and theologians to share the Gospel in 100 words or less. I really liked Michael Horton's answer:
Although it exceeded the word limit, I think he was right in spending more than 100 words. I get the concept of trying to convey as much with as little as possible, but when the greatest truth ever is being discussed, why hold back? Use as many words as are necessary to convey what is truly necessary.
share the gospel,